The process of Digital Marketing was developed with the sole purpose of producing marketing and services that deliver ROI, effectively increased, leads, conversions, etc.
In order to know if an improvement has been made first an audit is required as a benchmark to determine your current digital marketing channel performance that you are looking to improve.
Using the results of an initial digital marketing audit a cost effective plan will be created by us. Any reputable digital marketing agency will then advise you of what improvements you can expect for typical cost ranges and where best to allocate your budget.
At this point it will be clear if the cost to increase your digital marketing performance will justify that of your anticipated cost increases. It may be the case where spending too greater amount will not be cost effective for your business. As a responsible digital marketing agency we’ll inform you at this point before you engage in any further marketing activities.
Performance marketing spans across the entire digital spectrum, from PPC (Pay per Click) and SEO (Search Engine Optimisation), to Web Design and Web Development of your brands website and social media marketing.
With such a vast spectrum performance marketing can typically be broken down into the following results metrics;
CPC – COST PER CLICK
CPA – COST PER ACQUISITION
CPL – COST PER LEAD
Whilst we cannot guarantee how other performance marketing agencies operate RS Digitals follow the performance marketing mantra and deliver marketing that returns value to our clients.
Simple put, if the cost increase of your marketing exercise provides you with enough new leads/conversions that generate revenue larger than that of your increased marketing costs then this represents a return on your investment (ROI).
A responsible performance marketing agency will perform an initial digital marketing audit to ensure their marketing costs are justified, with creative and other agencies the focus will be elsewhere to ROI.