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What is SEO and Why is it Important for Your Website?

What is SEO?

SEO is the process of optimizing a website in order to rank higher in search engine results pages (SERPs).
The goal of SEO is to get your content to rank high on Google so that when someone searches for your keywords, they will find your website.

On-Page & Off-page SEO:

There are three types of SEO: On-page, Off-page and technical. On-page SEO refers to all the work that you do on your own website. This includes making sure that the content on your site is optimized for search engines, structuring it properly, and adding appropriate keywords. Off-page SEO refers to all the ways you can boost your ranking in SERPs by getting other people to link back to you or share content from your site.

Technical SEO

Technical SEO refers to how well a website is coded and how it responds to different browsers and devices. Technical SEO can also refer to how well a website’s architecture supports its goals.

Why is it Important for Your Website

SEO is a fundamental part of marketing and advertising for any company. It has become an integral part of the digital marketing mix.

SEO helps companies to rank higher in search engines like Google, Yahoo, Bing, and others. SEO is also known as Search Engine Optimization. The process involves improving the visibility of a website or webpage in search engine rankings by optimizing it with keywords and phrases that are relevant to its content.

This helps businesses to generate organic traffic and to boost sales on their websites.

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